Google Introduces ‘Privacy Sandbox’ for ​​Ads on Android

google-introduces-‘privacy-sandbox’-for-​​ads-on-android

Google this week announced Privacy Sandbox on Android, a new initiative expected to lead to more private advertising solutions for its mobile users.

The new solutions, the Internet giant claims, will limit the sharing of user data and will also prevent the use of cross-app identifiers, advertising IDs included.

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‘Don’t Be Google’: The Rise of Privacy Focused Startups

‘don’t-be-google’:-the-rise-of-privacy-focused-startups

Google once used the slogan “don’t be evil” to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra “don’t be Google”.

They are taking on Google Analytics, a product used by more than half of the world’s websites to understand people’s browsing habits.

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